As a scenic designer with Clickspring Design, I was part of the team that designed Shandong TV's main and supporting studios, and editorial spaces. My responsibilities on this project included: 3D modeling, lighting, rendering, post-production, physical material sourcing, and creating digital presentation materials
Taking formal cues from the converging internal structure of a towering four-story atrium, Clickspring’s latest contribution to the Chinese media market occupies what was once a sparse, street-facing building lobby. Making its debut on the Shandong TV Network, the versatile broadcast environment boasts a series of suspended and floor-mounted interlaced LED light frames engineered specifically for the project, LED video walls that raise and lower, and LED floor insets. These mutable elements accommodate dramatic shifts between daytime and primetime studio atmospheres while establishing a strong brand lexicon.