As a scenic designer with Clickspring Design, I was part of the team that designed the interior of Jack Daniel's: White Rabbit Bottle Shop. My responsibilities on this project included: 3D modeling, rendering post-production, print graphic and 2D cut file production, and development of digital presentation materials

Part of an on-going effort to enhance visitor experience at the Jack Daniel’s Homeplace, Clickspring designed the new bottle shop, bottle customization area, and visitor gallery to communicate the tradition and materials of whiskey craftsmanship. As such, the project combines charred wood accent walls, maple ricking details, a planed oak log cash-wrap, and a bottle wall forming a portrait of Jack himself. Historic bottle displays and large-format monitors work together to celebrate the brand’s evolution while connecting Jack’s friends around the world — at the White Rabbit Bottle Shop, visitors are completely immersed in an insightful perspective on the world’s most popular American whiskey.